SOLVING THESE PROBLEMS
When
society realizes problems impairing the growth of civilization, a need
to meet the demands of society exists. Throughout the twentieth
century, we have seen technology time and time again meet those demands.
First radio, then television, and now the Internet. Why use the Internet
to advertise?
The Internet is:
A. Cost Effective
B. NOT Time Consuming
C. And It Works!
A. Cost Effective
Here at Linx Networks,
our pride is helping small to medium size businesses succeed. One way we
do that is to offer the business owner a cheaper advertising medium than
print, radio, or television. You can have several pages of information
about your business available on the internet for a fraction of the cost
of traditional advertising.
B. NOT Time Consuming
Linx Networks offers you the
freedom to be as little or as much involved in the development of your
web site as you would like. Since each web site is custom tailored to
meet the needs of a particular business, some business owners may feel
more comfortable being directly involved in the development of their web
site. This is especially true for companies who wish to do direct sales
online- the business owner chooses to have the final say as the editor
of his or her catalog and product presentation.
On the other hand, some
businesses simply want to use the Internet to tell the public that they
are in business, to reinforce other advertising forms, and perhaps to
even offer special promotions to online consumers. There is usually a
very little time commitment required for this kind of business owner.
C. The Internet Works!
You don’t need a huge
advertising budget to promote or market your business online. Since many
business owners are active participants in the day to day operation of
their businesses, many don’t have time to learn the intensive
programming languages and tricks of the trade, allowing them to publish
online, much less maintain a web site. It is usually easier to source
out this kind of work to another company. Sourcing out this type of work
to an Internet professional is easier, less time consuming, and
typically produces more effective results. Internet professionals know
that information on the web is immediate, cosmopolitan, interactive,
auditable, and visually appealing. They know how to drive traffic to a
web site, your web site, and they know the keys to creating a successful
web site; providing useful information in an entertaining form. The web
site should be informative to give people a reason to visit initially;
it should be useful enough to give the visitors a reason to come back,
and it should be entertaining because no one likes to be bored.
Information combined with entertainment has a greater impact than
information alone. Though these are all great characteristics of web
pages, the Internet itself offers something that traditional forms of
media do not- a young audience. How many 20 something's do you know that
read the newspaper on a daily basis? Arbitron Ratings told us that radio
is losing young listeners, so where are they? They are online! Quite
simply put, in order for a business to continue to be in business, there
is no question that they MUST have an Internet presence. As the Baby
Boomers retire and become less active, it will be the next generation
that is the driving force of the economy. The earlier a business can
establish itself within the next generation, the more years of
prosperity it will enjoy.
Though the Internet is a great
resource for advertising, some companies have built tremendous wealth by
using the Internet for direct sales.
|
